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September 01, 2006

Yes: It’s proving difficult to get back on a regular posting schedule after a summer of idle reading. Stay tuned.

And in the meantime, take a peek at this trailer from Farrar, Straus and Giroux for a sample of the way book promotion is going, south of the border (via Maud Newton).



Just think what M&S could do for CanLit with that kind of marketing budget (David Cronenberg directing a promo for Eden Robinson’s Blood Sports for example…)

We can’t help wondering: if this catches on, will publishers eventually decide to skip that messy, wasteful “ink on paper” stage and go direct from manuscript to screen?

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